Café Lou Menu App - UX Case Study
Project Overview
The product:
Café LOU is a Café in St. Louis, Missouri, selling tasty food and drinks whose target customer is busy people who spends his/her time productively focusing on career/freelancing/planning to start own business etc. who spends most of their time in cafes/restaurants. Café focuses on high-quality delicious food, service and a variety of options with competitive pricing.
The product:
Café LOU is a Café in St. Louis, Missouri, selling tasty food and drinks whose target customer is busy people who spends his/her time productively focusing on career/freelancing/planning to start own business etc. who spends most of their time in cafes/restaurants. Café focuses on high-quality delicious food, service and a variety of options with competitive pricing.
Project Duration: March 2021 to
August 2021
The problem:
Busy people who spends his/her time productively
focusing on career/freelancing/planning to start own business etc. relies
mostly eating out in cafes/restaurants.
The goal:
Design a menu app for Café LOU that allows users
to easily order and pick up fresh, high quality delicious food.
My role:
UX designer designing a menu app for Café LOU
from conception to delivery.
Responsibilities:
Conducting interviews, paper and digital
wireframing, low and high-fidelity prototyping, conducting usability studies,
accounting for accessibility, and iterating on designs
Target
User Personas:
User Journey Map:
Mapping
Suraj’s user journey revealed how helpful it would be for users to have access
to a dedicated Café LOU menu app.
Problem and Hypothesis Statements:
Crazy Eights:
Storyboards:
Wireframes:
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a service selection and table order process to help users save time.
Low Fidelity Mockups and Prototype:Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Service Selection and food ordering through the selected service in the checkout process, so the prototype could be used in a usability study.
Usability Findings:
Insights and Patterns:
High Fidelity Mockups and Prototype:
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Service Selection and food ordering through the selected service in the checkout process, so the prototype could be used in a usability study.
The problem:
Busy people who spends his/her time productively focusing on career/freelancing/planning to start own business etc. relies mostly eating out in cafes/restaurants.
The goal:
Design a menu app for Café LOU that allows users to easily order and pick up fresh, high quality delicious food.
My role:
UX designer designing a menu app for Café LOU from conception to delivery.
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs
Target User Personas:
User Journey Map:
Mapping Suraj’s user journey revealed how helpful it would be for users to have access to a dedicated Café LOU menu app.
Problem and Hypothesis Statements:
Crazy Eights:
Storyboards:
Wireframes:
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a service selection and table order process to help users save time.
Low Fidelity Mockups and Prototype:
Usability Findings:
Insights and Patterns:
High Fidelity Mockups and Prototype:
Mapping Suraj’s user journey revealed how helpful it would be for users to have access to a dedicated Café LOU menu app.
Problem and Hypothesis Statements:
Crazy Eights:
Wireframes:
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a service selection and table order process to help users save time.
Low Fidelity Mockups and Prototype:
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Service Selection and food ordering through the selected service in the checkout process, so the prototype could be used in a usability study.
Usability Findings:
Insights and Patterns:
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Service Selection and food ordering through the selected service in the checkout process, so the prototype could be used in a usability study.
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